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AI workflow · Marketing · Content production

Content Repurposing with AI

Content repurposing with AI starts from one finished source and produces several shorter formats, each built around a single claim from the original — instead of three vague summaries of the whole thing.

TeamMarketing
LevelBeginner
ToolsChatGPT · Claude
How it usually goes
  • Publish the long piece once.
  • Plan to cut it into posts "when there is time".
  • It never gets cut.
The workflow · 5 steps
  1. 1

    Extract the claims first

    Ask for the five most specific claims in the source, each with the sentence that supports it. Pick the three you would defend in a meeting.

  2. 2

    One claim per format

    A LinkedIn post, an email and a 60-second script each get one claim. Repurposing fails when every format tries to say everything.

  3. 3

    Give format rules, not adjectives

    "Under 120 words, first line is the claim, no hashtags, ends with a question" works. "Make it engaging" does not.

  4. 4

    Supply your voice

    Paste two pieces you wrote and like. Ask it to match sentence length and vocabulary.

  5. 5

    Cut before you publish

    Delete the first sentence of each draft. It is usually a warm-up.

The prompt · copy and paste
SOURCE below is a finished piece of ours.

Step 1. List the 5 most specific claims in it. After each, quote the supporting sentence.
(Stop here and wait for me to choose three.)

Step 2. For the three I choose, write:
- LinkedIn post: under 120 words, first line is the claim, no hashtags, ends with a question
- Email: subject line + under 100 words + one link
- 60-second script: spoken language, short sentences, one example

Use only facts from SOURCE. Match the voice of MY SAMPLES.

MY SAMPLES: [paste two]
SOURCE: [paste]
Example output · fictional company
Claim chosen: "The first AI task should be narrow enough that one person can check the result in a minute."

LinkedIn: The best first AI project is boring. "Summarise these approved notes into five points" beats "transform our department" — because someone can check it in a minute. If nobody can verify the output quickly, the workflow dies after one use. What is the narrowest task on your team's week?

The full reusable version, with input fields and customisation notes: Content Repurposing Workflow Template.

Before it goes out · a person checks

Review checklist

  • Each piece makes one claim, and the claim is in the source.
  • No statistic appears that was not in the source.
  • It sounds like your brand, not like a template.
  • Links and names are correct.
Don’t use it for

Where this workflow stops

  • Sources you do not own or have no right to adapt.
  • Turning one thin post into ten thinner ones. If the source has one idea, make one more piece.

Part of AI for Marketing. Not sure your team is ready for workflows like this? Take the AI Readiness Assessment — 10 questions, no email. Want your team to build this on its own work? See how training works.

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Bring one task.
Leave with it running.

Book a 30-minute call. You’ll have a recommended format and a written quote within 24 hours.

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